LOS ANGELES – The New Voters Project and Truth Serum Clothing have joined forces to inspire young Americans to “Voice Their Vote.” Truth Serum Clothing founder and designer Krista-Lynn Landolfi has created a series of T-shirts that encourage youth to engage in the electoral process and “let their voices be heard.”

The New Voters Project, a nonpartisan effort to register and turn out young voters, seeks to halt the dangerous trend that has seen less than half of eligible young people voting in recent national elections (only 36 percent of 18- to 24-year-olds voted in the 2000 presidential election, one of the closest in the nation’s history). Landolfi wants to do her part by inspiring both women and youth, who are currently seen as the “silent sector,” with this empowering message: “Your Vote Counts – Voice It.”

A portion of the proceeds from the sale of the T-shirt, which will be sold at www.truthserumclothing.com, will directly benefit the New Voters Project and serve to both fund the effort and create a buzz that allows the project to expand its reach.

There are 25.8 million 18-to-24 year-olds in the United States. By registering and mobilizing a substantial number of those young people, the New Voters Project hopes to empower a new generation of Americans to cast their vote and have their voices heard.

The New Voters Project is the largest grassroots youth voter registration and mobilization campaign in history. The nonpartisan project will register more than 265,000 young people in Colorado, Iowa, Nevada, New Mexico, Oregon, and Wisconsin.

The idea behind Truth Serum’s “concept clothing” is “If you’ve been seen – You’ve been heard.” The company’s motto is: “Speak your truth. The world will listen. Live your truth, the world will hear.”

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