Profits are driving force behind gun epidemic

gun sales

Bushmaster, manufacturer of the semi-automatic rifle used to kill 20 small children and six teachers and staff at Sandy Hook Elementary School in Newtown, Conn., on Dec. 14, is a multi-million-dollar firm.

Bushmaster is one of 15 firearm and ammunition manufacturers owned by the giant Wall Street "private equity" and hedge fund firm Cerberus Capital Management. Cerberus in 2006 created a holding company called Freedom Group to acquire the gun firms. Others in the Freedom Group include Remington, the famous maker of sniper rifles and shotguns, and Advanced Armament, which makes silencers.

Dan Primack, a columnist in pro-business Fortune magazine, wrote Dec. 17, three days after the Sandy Hook shooting: "For many gun enthusiasts, semi-automatic rifles like the .223 Bushmaster [used in the Newtown massacre]  is about sport and individual liberty. For Freedom Group, they are about profit."

Some 24 companies manufacture the AR-15, the type of semi-automatic weapon used by Adam Lanza in Newtown. In addition to Bushmaster they include famous names Colt and Remington. Also among them is another Freedom Group company, DPMS (Defense Procurement Manufacturing Services) Panther Arms.

The Freedom Group companies are not the only ones owned by a Wall Street group. "It is often overlooked, but some of the biggest gun makers in the nation are owned by private equity funds run by Wall Street titans," New York Times financial reporter Andrew Ross Sorkin noted this week.

These include Colt Defense, which markets submachine guns and other weaponry to the military and private security firms, and Bushnell Outdoor Products, which makes "Tactical Red Dot: First Strike" laser gun scopes, loaders for AK-47s, and multi-round bullet magazines. A Bushnell subsidiary markets its Hot Lips 10-Round Magazine this way: "Put 10 rounds through your 10/22 faster than the blink of an eye, and reload with amazing ease." Colt Defense is owned by Sciens Capital Management, a fund advised by the prominent Blackstone Group and another fund run by Credit Suisse. Bushnell is owned by MidOcean Partners, a private equity firm that once owned the diet company Jenny Craig.

The sole reason for existence of such Wall Street firms is to make fast maximum profits for investors. They typically make these profits at the expense of workers and communities - including the working class hunters and gun owners whose liberty and safety the gun industry and its lobbyists claim to champion.

For these Wall Street firms and gun manufacturers in general, increasing sales is vital to their profit mission. Military sales have been a big piece of their business. Gun firms like Bushmaster, Colt, DPMS and others market heavily to the Pentagon. But the gun industry faced big worries as the end of the Cold War in the 1990s brought a big downturn for the defense industry as a whole. Thus along with pushing military spending, sales to civilians took on added importance for gun firms. A New York Times report in November 2011 noted, "For companies like the Freedom Group, the challenge is to expand the market." The article concluded: "The issue is whether the Freedom Group, and Cerberus, can persuade more Americans to buy more guns."

In its 2012 third-quarter financial report, Freedom Group noted that: "Changes in regulation could materially adversely affect our business by restricting the types of products we manufacture or sell or by imposing additional costs on us or our customers in connection with the manufacture or sale of our products. Regulatory proposals, even if never enacted, may affect firearms or ammunition sales as a result of consumer perceptions."

Thus  it's no surprise that the firearm industry's trade group, the National Sports Shooting Foundation, actively mobilizes public opposition to any and all restrictions on guns.

And it seems hardly coincidental that over the past decade, the gun industry and "citizen" anti-gun-control groups like the National Rifle Association have become increasingly intertwined.

From 2004 to 2010, the NRA's "revenue from fundraising - including gifts from gun makers who benefit from its political activism - grew twice as fast as its income from members' dues," Bloomberg Businessweek reported last January.

In 2005 the NRA started its Ring of Freedom program to solicit money from corporations and other big donors. The same year, "NRA lobbyists helped win passage of a federal law that limited liability claims against gun makers. Former NRA President Sandy Froman wrote that it 'saved the American gun industry from bankruptcy.'"

"More than 50 firearms-related companies have given at least $14.8 million" to the NRA under this program, Bloomberg reported.

The NRA's top corporate contributor is Missouri-based MidwayUSA, Inc., which sells ammunition, high-capacity magazines and other gun-related products. Midway's website heavily promotes the NRA. "No company in America is more dedicated to, and more supportive of, the goals of the National Rifle Association than MidwayUSA," the company boasts. "Inside the MidwayUSA facility, most employees have NRA member and life member stickers beside their name plate on the cubicle walls. Most departments host a sign that says '100% NRA Department.'"

MidwayUSA founder and CEO Larry Potterfield and his family are "regular contributors" to the NRA Foundation, and his wife Brenda Potterfield is vice president of the foundation's Board of Trustees.

Ronnie Barrett, owner of Barrett Firearms Manufacturing, is a member of the NRA Board of Directors. Barrett manufactures AR-15 weapons.

Cerberus executive and Freedom Group CEO George Kollitides is a trustee of the NRA Foundation and a director of the New York State Rifle and Pistol Association.

In the wake of the Newtown massacre, these companies and their lobbyists have been on the defensive to an unprecedented degree.

On Monday the California State Teachers' Retirement System, a major investor in Cerberus and the Freedom Group, sent shockwaves when it said it was reviewing these investments.

On Tuesday, Cerberus said it plans to "immediately engage in a formal process to sell ...  Freedom Group."

Evidently, Cerberus fears profits from guns are at risk. But Cerberus is not shutting down the gun and ammunition makers. Instead it's seeking to make money by selling them. Who will buy these firms, and how will the new owners expand their profits? As long as there's profit to be made by selling guns, there will be an incentive to build the market. Perhaps it's time to look at "shutting this thing down."

Photo: Mike Saechang // CC 2.0

Post your comment

Comments are moderated. See guidelines here.


  • If only the shooting of 20-odd kids in the middle east caused this sort of uproar. How about we ban drones? Or at least require a form declaration of war?

    Posted by Alex, 01/02/2013 4:28pm (3 years ago)

  • This is well written/researched, it's just a glaring error though that we don't have a gun epidemic. We have a violence epidemic.

    In order to profit, people here in Chicago and across the ocean, have to believe that it's okay to have war on the streets and that it's okay that the government is planning to invade like 30 African countries next year. That's a cultural problem, its not really the gun makers' doing.

    Posted by Janel, 12/28/2012 11:22pm (3 years ago)

  • Wrong ! We buy guns to Defend our county from Marxist who are trying to take over our Republic

    Posted by Jeff, 12/26/2012 3:41pm (3 years ago)

  • ok, So if a drunk driver steals his mothers car, and drives into a crowd of people and kill them, we should blame the car manufacturers ?

    Posted by jeff, 12/24/2012 1:11am (3 years ago)

  • Oklahoma City Bomber Timothy McVeigh used a Ryder truck along with fertilizer and deisel fuel to claim the lives of 168 innocent people in 1995. Can you still rent a Ryder truck, buy fertilizer and deisel fuel today?

    Posted by jeff, 12/22/2012 4:19am (3 years ago)

  • How can you blame a gun manufacturer for what a lunatic did. It's not their fault; they didn't hand him a free gun and say see how many innocent people you can kill. The guy had problems and took it out on other people instead of having them dealt with.

    Posted by carina jones, 12/21/2012 3:07pm (3 years ago)

  • An important article. It is possible to have private firearm ownership under responsible conditions and regulations. However, the producers of arms and accessories are not interested in that. Just like any producer under capitalism they are interested only in profit, and will fund and support any legislation or organization, no matter how dangerous to the general public, that will ensure increased sales and profit.

    Posted by Joseph Zimmermann, 12/20/2012 10:54am (3 years ago)

  • The United States sends troops to Iraq to provide security, but cant put a police officer in every school in the United States? Wow, do you know how dumb the Americans look now.

    Posted by dave145, 12/20/2012 2:53am (3 years ago)

  • The people in the Middle east countries are now wondering why they are being labled as Terrorists, when Americans go into Movie theaters and schools and shoot up people including children. Who's looking like the Terrorist now?

    Posted by jimjones, 12/20/2012 2:49am (3 years ago)

  • Outstanding! Follow the money, it reveals things every time.

    Posted by Emile Schepers, 12/19/2012 7:38pm (3 years ago)

RSS feed for comments on this page | RSS feed for all comments