Workers target Wawa supermarket for better wages, working conditions

ORLANDO, Fla. – The parking lot of an Orlando-area convenience store resounded Dec. 9 with chants of “Wawa, escucha! / Estamos en la lucha!” (rough translation: “Wawa, listen! / We mean business!”) and “Wawa, shame on you / Farmworkers are people, too.” About 40 farmworker allies targeted the Wawa store in an action in solidarity with FLOC – the Farm Labor Organizing Committee (AFL-CIO) – and  agricultural workers on tobacco farms in North Carolina. 

The activists wanted to remind Wawa, a major mid-Atlantic convenience store chain which recently moved into the Florida market, that those farmworkers are part of its supply chain. Wawa’s  600 stores sell cigarettes made by North Carolina-based Reynolds American from tobacco grown and harvested by the farmworkers. This, say the activists from YAYA (Youth and Young Adult Network of the National  Farmworker Ministry), gives Wawa a responsibility to take steps to help improve the farmworkers’ living and working conditions.

In a letter dated Oct. 1 to Wawa CEO Howard B. Stoeckel, YAYA asks the company to “inform Reynolds and McLane Co. Inc. [Reynolds’ main grocery distributor] that many Florida consumers want Reynolds to work with FLOC to develop a written agreement establishing a process guaranteeing freedom of association and a right to collective bargaining for tobacco farm workers in the Reynolds supply chain.” 

“Although Reynolds American does not directly employ farm workers, because it contracts with tobacco growers it has the ability to influence grower standards that directly affect the living and working conditions of farm workers, both within its supply chain and even beyond,” YAYA explains.

Emily Helm, president of the Orlando-area YAYA branch, which organized the action here, said recognition of farmworkers’ rights to organize and to collectively bargain “would ensure that farmworkers have a voice in the tobacco supply chain.” 

“In this supply chain, Reynolds benefits the most from [the farmworkers’] labor. Wawa, as a business that sells Reynolds products, also benefits from this labor,” said Helm. “I think Wawa has a responsibility here, and I think it’s very clear that there is something they can do.”

YAYA’s action was planned to coincide with International Human Rights Day (Dec. 10), the 66th anniversary of the adoption of the United Nations Declaration of Human Rights, which guarantees the rights of free association and of workers to join a union.

The Dec. 9 action also was prompted by the repeated refusal of Charlene Marko-Heim, Wawa’s Florida regional manager, to meet with YAYA. A delegation from YAYA went into the store to deliver the letter, which included another request for a meeting with Marko-Heim.

On its website and in its corporate literature, Wawa states that two of its “core values” are to “value people” and to “do the right thing.”

“That’s all we’re asking [Wawa] for, is just do the right thing” for farmworkers, said YAYA member Melissa Maguire-Maniau. “We want them to not just put words on paper, but actually show that [commitment].”

FLOC has been meeting with Reynolds since June of this year, but wants the company to hold direct meetings with farmworkers so that its executives can see for themselves what YAYA calls “the squalid living and deplorable working conditions facing many tobacco farm workers.”

“The situation for tobacco farmworkers in North Carolina is dire,” says YAYA. “A report from Oxfam America and FLOC released last year … showed that many farm workers often live in labor camps with inadequate or non-functioning toilets, showers, and other substandard conditions. Due to these conditions, tobacco farmworkers suffer from illnesses resulting from nicotine poisoning, exposure to dangerous pesticides, and working long hours from below poverty wages.”

The Oxfam America/FLOC report, “A state of fear: Human rights abuses in North Carolina’s tobacco industry,” found that farmworkers experienced widespread wage and equal pay violations in North Carolina’s tobacco fields. 

Of 103 farmworkers, some of them undocumented, who were interviewed for the report, 22 (about one in four) reported that they were paid less than the federal minimum wage of $7.25 an hour. Fifty-one reported being paid the minimum wage while only 11 said that they earned more than the minimum wage. Undocumented farmworkers toiling side-by-side with those who had H-2A (agricultural) visas reported that they were paid less the H-2A workers, whose wages were set at $7.25 to around $10 an hour, depending on location.

Other groups with a presence at the Dec. 9 action included SLAP-Student Labor Action Project, from the University of Central Florida; Central Florida Jobs With Justice; and Dream Defenders, a recently-formed Florida-based activist group of progressive students and young people.

Photo: Ben Markeson/PW


Ben Markeson
Ben Markeson

Ben Markeson covers events in Florida for People's World. A native of Florida, Ben is an activist and a member of the Communist Party. Ben enjoys film, classical music and jazz, history, politics, comics and cats.