Each year it seems the holidays come a little earlier. Before you’ve put away your bathing suits and sunscreen, bells are jingling and kids are lined up to see Santa.

As this winter creeps up on us – or, for those of us on the East Coast, has us digging out after an early blizzard – we all go in search of the elusive perfect gift. We want to give something meaningful, something that makes us feel good and that our friends and loved ones will appreciate, something that won’t be tossed aside by Jan. 2.

Well, there’s an easy solution that maybe you haven’t thought of. Give the People’s Weekly World/Nuestro Mundo. Give somebody – or everybody! – 50 issues of news they won’t see anywhere else. To make it an even better gift, we’ll give you a special discount for multiple gift subscriptions.

And when you give the People’s Weekly World, you’re really giving two gifts at once. You’ll also be giving the gift of support to the PWW. We count on our subscribers to help us grow. Gift subs are a great way to help.

You can also give the PWW a gift by contributing to the 2003 Fund Drive. We’re still working toward our $200,000 goal, and your gift will help us achieve it. Any donation helps move us forward, no matter how big or how small.

Because we’re in the holiday spirit, too, we’ll give you a gift back for your donation of $100 or more. When you give $100 or more to the Fund Drive, you can have your choice of a gift subscription for a friend or a set of 10 colorful note cards. (Please specify which you’d prefer.)

The gift subscription is a great way of letting people in on what has been called the best labor and people’s paper around. The cards, illustrated with a message of “Bush out 2004,” are a great way of keeping in touch with your friends or relatives until Election Day.

To send a gift subscription, send in the recipient’s address along with $30 for the first gift subscription and $20 for each additional gift subscription.

Make your check or money order payable to Long View Publishing Co., and mail it to 235 W. 23rd St., New York, NY 10011.

We’ll do the rest!

The author can be reached at jbarnett@pww.org